[Limited Edition] Lil’ Lash Icons Mini Mascara Set Minis of volumising, fanning, lengthening, and super-curling mascaras.

[Holiday Limited Edition] An essential mini eyeshadow collection featuring 9 full-pigment shades—from neutral to rosy tones in matte and metallic finishes.

Allure Readers' Choice Award Winner! Get your shadow skills bloomin' with this viral palette packed with everyday essential shades!

Expanding on Natasha’s innovative eye sculpting concept, first introduced in her mini eye sculpt eyeshadow palette, she elevates her vision with different textures and undertones in the New Eye Sculpt Texture and Tone Palettes— soft and dramatic. Debuting a brand-new midi + size, these 18-pan palettes are designed for ultimate versatility. Each vertical column presents a different undertone— yellow, cool, rosy, peach, warm and neutral—ranging from the fairest shades to the deepest black hues. Following the iconic hy-glam™ concealer undertone system, each shade is named according to its undertone. For example, yellow undertone shades begin with a “y” in their shade name, making it easier than ever to achieve sculpted, dimensional eye looks tailored to every skin tone.

A first-of-its-kind neutral-toned eyeshadow palette with 12 creamy, buildable shades curated for every skin tone with a featherlight matte finish.​

An essential everyday eyeshadow palette with a full complement of eyeshadows that range from the lightest to deepest of nude shades for all skin tones in a neutral to pinkish undertone, sealed in a modern piece of art.